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After 2 years at Clubhouse, I’ve taken away many personal lessons on how to build and scale startups — especially products, communities, and teams — and…
Anu Atluru
1
In 2023, we’ll see more Silicon Valley startups that operate like small businesses. And some of them will have big outcomes. Perhaps even billion-dollar…
Anu Atluru
6
In consumer social, rituals have been likened to just a feature, a mechanic, or a new entry strategy. They haven’t been celebrated as the main thing…
Anu Atluru
On the value of creating shared context in the age of personalized, on-demand media.
Anu Atluru
2
Consumer social as a category is having a renaissance. Until recently, the belief was that big, horizontal platforms (e.g. Facebook, Instagram…
Anu Atluru
2
What's old is new again. The most important way to connect today predates every ‘social network’ and effectively predates the web itself — it’s the…
Anu Atluru
Communities are fundamentally groups, and groups aren’t static, they’re dynamic — constantly forming, evolving, fragmenting, and even breaking apart.
Anu Atluru
HQ Trivia, TikTok Trivia, & the not-so-subtle art of creating compelling live media.
Anu Atluru
3
User-generated content (UGC) platforms have historically focused on the individual, but content creation is increasingly collaborative. Each contributor…
Anu Atluru
In the age of AI, where do I fit in? It’s a conversation permeating dinners, group chats, and honest online discourse.
Anu Atluru
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