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In 2023, we’ll see more Silicon Valley startups that operate like small businesses. And some of them will have big outcomes. Perhaps even billion-dollar ones. I call this phenomenon the Silicon Valley small business (an SV-SB for short).
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In consumer social, rituals have been likened to just a feature, a mechanic, or a new entry strategy. They haven’t been celebrated as the main thing. But, I see a lot of good in ritual social as a philosophy and core element of social products.
After 2 years at Clubhouse, I’ve taken away many personal lessons on how to build and scale startups — especially products, communities, and teams — and how to do it in public.
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Communities are fundamentally groups, and groups aren’t static, they’re dynamic — constantly forming, evolving, fragmenting, and even breaking apart.

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What's old is new again. The most important way to connect today predates every ‘social network’ and effectively predates the web itself — it’s the…
User-generated content (UGC) platforms have historically focused on the individual, but content creation is increasingly collaborative. Each contributor…
Consumer social as a category is having a renaissance. Until recently, the belief was that big, horizontal platforms (e.g. Facebook, Instagram…
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Working Theories

On making things, media, culture, and human behavior — free, written twice a month by me, Anu ☻

Working Theories

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